![]() ![]() On each of these wrappers is a cutesy sketch of everything they’ve done together. In a final act twist, Juan invites Sarah to a private gallery where a series of Extra chewing gum wrappers adorn the walls. If you’ve seen the weepy romance ‘ Like Crazy’, this will all be very familiar. Things are looking strained for our young lovers: the distance is getting to be too much and you can tell years have passed because Sarah’s wearing reading glasses all of a sudden. Traversing the years, we see Sarah and Juan’s love tested as they graduate from high school, move away to university and eventually enter a long distance relationship. We see their relationship progress in a charming rom-com montage, underscored by a cover of Elvis Presley’s ‘Can’t Help Falling In Love’ and the lovers’ periodic offering of chewing gum and coy smiles. Minty loveĮxtra’s latest, ‘The Story of Sarah & Juan’, is a variation on that theme, giving the brand’s own spin on the tale of two high school sweethearts.Īfter their eyes meet across a crowded room, Sarah and Juan’s first real interaction comes when, you guessed it, she offers him a stick of Extra. It’s been two years since Extra Gum and agency BBDO put out ‘ Origami’, a hugely popular spot which transmuted chewing gum wrappers into a touching ode to father-daughter relationships.Ĭonnecting Extra Dad and Extra Daughter through a series of origami swans, the spot was watched over 2m times and likely prompted more than a couple overdue calls home. Thanks to a new chewing gum ad capturing the hearts of social media denizens everywhere, we may have to adjust our definition of millennial romance. If you were asked to name the greatest love stories of all time, the answers would likely be pretty familiar.Īdd a liberal splash of ‘Romeo & Juliet’, a sprinkle of Jack and Kate from ‘Titanic’ with a hearty dash of Ross and Rachel from ‘Friends’ – that’s the modern image of pop culture love, right? Think again. Stay in touch with Extra Gum on Facebook and YouTube.This article first appeared on Marketing Magazine But I’ll take Polar Ice or Peppermint, too.) I’ve even got a printable gift tag for you! Just save the picture and print to size. (By the way, if you’re shopping for me, Spearmint is my favorite flavor. ![]() At less than a dollar a pack at Walmart it’s a great deal. If it’s too thick it can dry a bit cloudy.Įxtra Gum makes a perfect stocking stuffer. ![]() Do this gently if your beads aren’t yet dry-you don’t want them to shift around! You also want to make sure the glue is thin and diluted. (You could also use a damp sponge brush.) This will help seal the beads in place. Once you’ve completely filled in a section apply a light coat of school glue and smooth it over the surface with a wet paper towel. It’s OK if this part gets a little messy since school glue dries clear. Start in the corner and work out, gluing your beads as you go. If there is any white exposed from when you bent the end before wrapping just snip off the ends. You might need to add a drop of glue to the tip if it doesn’t want to stick. Wrap the traingle around the toothpick, keeping the silver part out. This keeps the wrapper from sticking to the toothpick. This step is important because the Extra gum wrappers are thinner than the magazines you might normally use to make paper beads. You’ll then want to fold over the bottom of the triangle. Just run the glue stick down the back of the triangle. You can do this part with the school glue, but I find it easier to use a glue stick. (You’ll actually need lots of different sizes to fill in the frame.) It’s totally OK to have lots of different sizes. (You might think this project would take a ton of wrappers but I used less than one pack of gum to cover this entire frame!)Ĭut the wrappers into skinny triangles. (I try to make sure I always have a pack in my purse.) Once you’ve saved a few wrappers you’re ready to go.Īll you need for this project is a small picture frame (one with flat edges is idea), scissors, school glue, a glue stick, a toothpick and Extra gum wrappers. I was inspired by Extra gum to remake that project and share a (hopefully) better tutorial! Extra gum is one of my favorite sugar free treats. It was one of those cute projects that suffered from my poor photography and tutorial skills. #GiveExtraGum #shopĪ few years ago I made a picture frame from paper magazine beads. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser. I am a member of the Collective Bias® Social Fabric® Community. ![]()
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